“Break the Chain” is an innovative city-wide mural campaign launched by ADMCF and A.L.A.N (a collective art group) using Augmented Reality (AR) to bring to life street art of animals trafficked through Hong Kong such as rhinos, pangolins, sharks. Using Instagram filters, the project will bring to life murals depicting critically endangered species. We aim to build an emotional connection with the public and awareness of the biodiversity we are at risk of losing via the illegal wildlife trade.
“Break the Chain” is an innovative city-wide mural campaign launched by ADMCF and A.L.A.N (a collective art group) using Augmented Reality (AR) to bring to life street art of animals trafficked through Hong Kong such as rhinos, pangolins, sharks. Using Instagram filters, the project will bring to life murals depicting critically endangered species. We aim to build an emotional connection with the public and awareness of the biodiversity we are at risk of losing via the illegal wildlife trade.
“Break the Chain” is an innovative city-wide mural campaign launched by ADMCF and A.L.A.N (a collective art group) using Augmented Reality (AR) to bring to life street art of animals trafficked through Hong Kong such as rhinos, pangolins, sharks. Using Instagram filters, the project will bring to life murals depicting critically endangered species. We aim to build an emotional connection with the public and awareness of the biodiversity we are at risk of losing via the illegal wildlife trade.